Airport I.Q. Monitor
Schiphol Group has developed the Airport Integrated Quality Monitor - a sophisticated instrument for measuring and safeguarding customer satisfaction.
Marketing Research
Schiphol Marketing Research is a department of the Schiphol Group, which is responsible for the quality research that is carried out at Amsterdam Airport Schiphol.
Traffic & Customer profiling
In addition to the Airport I.Q. Monitor, Schiphol Group also implements a broad range of surveys.
Target & Trace
Measurement provides for the necessary awareness, which must precede change. Therefore, Schiphol Group has developed a Target & Trace programme which can expand the execution and participation of quality control.
Third party quality
Many of the activities by which airports are judged are implemented by a third party, such as passport and customs controls.
Tailor-made ad hoc research
Additional research is often required as a result of the Airport I.Q. Monitor.
Schiphol Group
Schiphol Group operates one of Europe's major airports, i.e. Amsterdam Airport Schiphol.
Monitoring Quality
The monitoring of quality is the basis of the Airport I.Q. Monitor. In order to effectively judge a facility, it is essential to talk to the actual consumers.
Perception management
The quality of an airport is determined through the perception of the passenger.