Because every message demands a different approach, Schiphol Media can provide you with comprehensive data on the millions of passengers that visit the airport each year. Records are kept of the outcome of the hundreds of daily interviews and these provide an excellent starting point for any campaign
It is possible to perform segmentation on the basis of various of criteria. The origin or destination of passengers.
Business or non-business travellers. Various phases in the travel process. Moment of the day, season of the year. Segmentation provides an accurate indication of whether your messages are going to be optimally perceived and your budgets are going to be well spent.
The 'Passenger Profile' survey provides you with the latest information on the type of passengers that visit Amsterdam Airport Schiphol. This comprehensive document can help you establish the best place to advertise in order to reach your specific target group.
If you would like to receive a copy of the Passenger Profile, please contact Schiphol Media at +31 (0) 20 601 2713 or send an e-mail, advertising@schiphol.nl
