Dynamic displays are increasingly becoming a new source of advertising. The dynamics of the various systems and networks provide excellent opportunities to target the right people, at the right time and the right place.
Two thousand new LCD displays will in be installed in our terminal as from the autumn of 2005. Almost all of the displays will carry a commercial message. In addition to flight information displays with advertisements, Schiphol Media has introduced another dynamic medium, the Event-screen with ?XXL impact?. This type of screen, which measures twenty square meters and is situated in the Schengen lounge, is also going to be introduced at other parts of the airport as from 2006.